Lego will sell its first sustainable pieces later this year
theverge.com
theverge.com
Where plastic is a much greater issue is when it's disposable, like in say the clear plastic bags that the legos in the box ship in.
If there was one good use left for petro-chemicals, this is kind of the case. Ultra-durable products that can be reused infinitely. It seems like growing, harvesting, and processing plant materials would be more resource intensive.
(Honestly, this may be a reasonable issue for LEGO at some point. Nobody in their right mind throws LEGOs away, someday it will hardly make sense to buy new LEGOs because there will be so many in the market already.)
> The new sustainable LEGO elements are made from polyethylene, which is a soft, durable and flexible plastic, and while they are based on sugar-cane material, they are technically identical to those produced using conventional plastic. The elements have been tested to ensure the plant-based plastic meets the high standards for quality and safety that the LEGO Group has, and consumers expect from LEGO products.
Note that this is being deployed only for "botanical elements" (bushes, trees, …) currently.
And obviously, LEGO will presumably expand the usage of this process if it works well, is cost effective, or becomes generally preferred.
Who are these people and what are they doing with the LEGOs?