A/B testing with limited data at a startup

blog.manifold.co

2 pointsmargaretmac2 comments

> Say you have a conversion rate on a landing page of 5% and you want to get it up to 5.5%. That’s a 16% increase.

Isn't that a 10% increase?

Thanks for pointing that out.

I had switched the math from 3->3.5% to 5->5.5% so it was some easier numbers. I guess I missed that one!

Cheers