>If you bet 99% of your money each time then there's still no probability that you go bankrupt (it's literally impossible to go bankrupt unless you bet all your money), and you make money much faster.
Go back and read through the Math for the Kelly Criterion - when you know your edge and odds, it's the optimal solution. It's basically the balance point between taking advantage of current betting opportunities and preserving capital to take advantage of future betting opportunities.
If you bet 99% of your money on a coin flip, you'll eventually lose a flip and have too little money to take advantage of future coin flips.
Let me try another explanation: your return from a series of coinflips comes from two sources. The first is the return from the next coin flip, which when you have an edge, makes you want to bet as much as possible on this flip. The second is the return from all future flips, which makes you want to bet less so that a poor result doesn't permanently diminish your ability to make bets. Mathematically, the Kelley Criterion is the point where adding or removing bet sizing moves these two values the same amount, resulting in a change in expected value per bet size of zero, which means it's a maximum.