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simply put its “Most Advanced Yet Acceptable” -- Raymond Loewy

I'm guessing its a user acquisition tactic for people who traditionally invest in mutual funds, ETFs, etc. this way they feel like they "understand" what they're buying into instead of actually needing to suffer through the learning curve of how blockchain works.

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I see that, but there is a huge problem with this index that I'm amazed is not illegal. They control the index with the coins the same platform adds.

That is a major incentives no-no. Coinbase can make more money pumping coins into the index than managing the index itself. If I wanted and index'd solution for crypto, I would not use one like this.

It's common for brokerages to have exchanges for both their own index funds and the assets those funds track.

I can't possibly understand how there isn't a breach of fiduciary duty.

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