Looks like a great tool. I have a Shopify site that has a large amount of products. I've had to build a lot of backend tech to manage all the syncing of the products with the API. Making sure the products are updated with the right info, are in the right collections, are connected and visible within my SEO strategy. I've punted on the UI side and opted for just buying a nice theme and doing some basic customizations bc working within Shopify is too painful.

I like the idea of smart data collections. If you guys had direct DB connectivity, auto-populated the collections AND synced that between platforms, that would be baller. And if you offered direct FB / Google Merchant center feed control, that would be even more baller.

Would love to start a trial, but it seems daunting to figure out the migration component. If you made a tutorial video on that, I can see that easing that friction point.