What kind of problem are these companies trying to address that hasn't been addressed yet?
Will these trucks be a replacement for trains? I can see the later ones being way more easy to automate (e.g. London Overground)
Unless it's affecting the operation of their fleet, in a negative way, they don't have any reason at all to improve anything about it.
Especially considering how this does not look like a trivial problem to solve. Wouldn't something like this require an additional sensor suite to check for more detailed road conditions? What about the future, when other companies start doing the same, wouldn't that require some level of cross-company cooperation to make sure trucks take somewhat randomized lines on the street, to reduce wear?
But I think it could be in a private company's interest too. Better road conditions would be better for wear and tear on their vehicles. Lower maintenance costs on the road should result in lower tax burden for the company (assuming company pairs fair share of their taxes which admittedly may not be true).
Cost of software improvements like this scale well (ie cost is distributed over time and customers well). In fact the vendor of the vehicle could present it as a competitive advantage over other vendors that don't address it in any way.
I wasn't thinking the solution would be based on sensing the build-up of lane wear/ridges, I presumed the solution would be something along the lines of varying their lane position to avoid the specific case of always travelling in exactly the same spot in the lane. With some randomness I don't think it would take inter-company cooperation. Just the idea that if the same vehicles were travelling the same route, that the wear on the road would be reduced by some amount. Obviously this is a lot of armchair architecture-ing from some random front-end UI developer, but I think it's not unreasonable to think along these lines once they reach the point of optimisations. Fun to think about anyway.