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>> A $12.99 Amazon Prime subscription gets me streaming music, streaming video, e-books, fast shipping and a whole host of other benefits. A $10.99 Spotify subscription gets me… well, Spotify.

I think on pricing Spotify shines with the Family plan which reduces the cost significantly. Plus, those $12.99 only gets you the Spotify free equivalent from Amazon. The Amazon Music Unlimited is another $7.99

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Here in Europe it seems to be 9.99euros for Amazon Music Unlimited, which is exactly the same as a Spotify subscription (not even counting the Family plan you mentioned).

What's odd is that my Amazon Prime subscription already gives me unlimited access to Prime Videos without additional charge, I'm surprised that they use a different business model here.

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