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Is brand partner another word for advertiser/marketer?

I see a couple image ads on the reviews, but I doubt that brings in much revenue. So are doing things like product placement/mentions in-article?

I hope you don't accept money from anybody pushing you to review particular restaurants.

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Our deals with partners are a combination of integrated content (API), events and branded content.

We respond to RFPs from brands with a proposal of how we would help them reach their goals and then execute it. Examples of brands we've worked with are Amex, Delta, Caviar, etc.

We never accept money from restaurants or groups representing their interests, something we really try to hammer home in our review ride-alongs on Instagram.

So would this be more of the original Buzzfeed model then where brands would get sponsored posts written for them, and then Buzzfeed would handle the marketing of said post?

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