'It’s spring of 1241, and the West is shitting its pants' Considering how much I have been looking forward to this, that is a terrible, teenage opening line for the website. And from Stephenson! Gah. I would have expected better.
We are a bunch of friends... some of us are writers,
programmers, artists, .... Among our writers are two guys
whom you may have heard of: Neal Stephenson and Greg Bear.
So it sounds like they are a whole bunch of people and Neil Stephenson is just one of many contributors.
Not sure whether there is a market for "buy one chapter per week for a year" books - Stephen King tried that a few years back, but gave it up due to lack of interest.
Still, it's an interesting (and natural) experiment. I don't think this particular implementation has much chance for success, but if they keep it up they may find some variation that does.
Not the reference to Pulp Fiction, not the apps/ass pun, nor the exclamation mark. I don't really like the font either. Maybe that's not an official image, if it is it's very off-putting.