back in 89, I worked as a farm hand for a season which was a fascinating experience for many reasons. But I remember the farmer complaining about the tomatoes grown for export were tasteless and devoid of nutrition and he hated them with a passion... But they packed well due to uniform growing shape, looked good - perfectly round, had consistent color, and lasted longer without spoiling.... And supposedly this is what the consumer wanted. When people go through the produce section, its almost all looks and price that the majority of people judge fruit on. Although now, people do seem to be thinking of and talking more about how their food is made. But I am not sure how much of that really is a general trend and how much of that is the company I keep or the country I live in.