I hate to admit it, but trepidation at the "incorporate and do bookkeeping" part is exactly my roadblock. Paralyzing is an apt description. What was it that finally got you around it?
I've been in business for the better part of 10 years without incorporating or doing bookkeeping beyond a quick 20 minute Excel session at tax time.
My theory is that as long as everybody else keeps good books, I don't have to. The bank has just as much interest in remembering what happened to my money as I do, and frankly they're better at it than me. When I need to know, I look it up.
Only reinforces the point of the article. Like he said at the end: "In fact, the projects where there is doubt are the ones to pursue." Those projects are different for everyone, you just have to jump in.
I need to get my paperwork side of things in order. Any recommendations for a good bookkeeper/accountant in Bay Area?
Basically my point is that you don't have to have everything aligned and perfect to get started. I think there will always be chaos and a bit of disorder, but you just have to keep ploughing through and things will fall in place.