Moral outrage is hiding the fact that it's not the kids doing it. There is an entire network of activist organizations researching these issues, so that when tragedy strikes, a campaign can be astroturfed within a day, and pressure can be exercised on large corporate and public targets.

This takes time, and effort, and willing megaphones in media. The biggest illusion of the social media era is that any of this is "organic" rather than instigated top-down, using human networks built slowly over time rather than spontaneously willed into being using the magic of Twitter.

The media does not report, they shape the agenda, decide what is important and what isn't, and who gets to be heard under what sort of light.

Even this article pulls the same scam: it sneaks the question by you of whether the "kids" will succeed, thus painting them as the only real people with agency. You don't need to believe in conspiracy or crisis actors to see this is bunk.