My first product
Cheers
Cheers
Looks very professional, I love the logo and the demos are really neat.
You'll likely see competition from some open source variation on what you've made (if that doesn't exist already).
That way the light competes with the same featureset as the open source programs, and you offer an 'upsell' to your commercial version if people want more features or commercial support.
The purchase process is a bit sluggish. It's been a long time since I've been bumped to paypal to make a purchase. I think it would be worth your money to pay the $30 a month for paypal pro and use the API to keep them on your site. Or use one of the many existing tools/apps/apis out there to make a cleaner checkout process.
It is far easier to deal with a refund than it is to deal with a charge back. Cheaper too. Since you have a demo, most that buy it are going to keep it. But those that for what ever reason end up wanting to return it, will be able to get their money back by going threw PayPal or their credit card. Plus its been proven that having a 30 day money back guarantee will improve your conversion rates.
On the Edition demo when I click to tag someone I can't immediately select their name from the list but if I start typing the name it selects fine. I click but it doesn't tick the box.
"(You may need IE8, FF, Safari or Opera to visualize this example)"
Visualize is the wrong word, you mean "use" or "see" I think. Visualise is a mental action.
Edit: oh yeah, it looks really good, like both FB and Flickr; hope they don't have patents on it!
Anyway, wish you good luck :)