> it's an illegitimate business practice when you are in the business of selling pretty much everything else.
Google is a predatory monopoly that is leveraging their existing power in search to move directly into consumer goods.
Amazon is also a predatory monopoly that is leveraging their existing power in shopping logistics to move directly into consumer goods.
This is tit for tat.
https://www.recode.net/2017/10/12/16464132/google-target-ret...
https://www.pcworld.com/article/2975731/software-games/youtu...
https://www.theverge.com/2017/9/26/16371292/google-youtube-a...
These companies are moving into the same market, and if they don't fight as hard as possible, they're letting their shareholders down.
I don't know if it's illegal and the DOJ is asleep at the wheel, but Google isn't going to stop: They're not content with selling people's personal data and even that they're losing to ad blockers. They're getting desperate.
Amazon isn't going to stop either, fuelling consumerism is their bread and butter, so they need to be in the middle of every shopping transaction. No market is out of bounds, but they're really struggling with media and product. These were big investments and Amazon is simply not very good at either, so they too are desperate.
We consumers are surely the collateral damage in the meantime, but besides "voting with our wallet", what else could we do? Regulation would be likely required to even allow Google and Amazon to cooperate without violating their obligations their shareholders, but what shape would that take?