I didn’t intend to sound like an ad——my apologies if it came off that way. No more 4am posts. ;-)

But in all seriousness, I stand by what I said—just installing plugins isn’t going to do it any longer. Blocking ads and tracking scripts and the like needs to built-in to the browser and that’s what Brave has done.

Brendan Eich's explanation is on point: https://vimeo.com/209336437