the asian market is for the most part untapped by the western world, sometime because of ignorance to the market and sometimes by culture difference. nonetheless the east asian market (china, korea and japan... especially the last 2) is probably the most digital of the world. I've never seen more screens in front of people's eyes as I have in my 2 years living here in korea, it's a gold mine if you know how to approach it... but there resides the challenge, approaching it, which for the most part is a close culture, takes local help and that's what I guess these guys are offering.
maybe we should keep an close look here and see what will they bring to the table. 'cause if it works it may be a new opportunity door to start making the cross over.