This time they were out of the Post, so he grabbed the Times. He saw an ad for a job fair. He went to the fair. The fair was practically empty, but the employers were desperate, the first recruiter he meets basically just takes his info down, tells him where to report to and when he starts.
The job fair folks didn't realize that blue collar workers didn't read the Times, so that's the reason why the fair was empty.
Blue collar job matching still appears to be a blue ocean and Facebook seems to be uniquely positioned to serve that market. If they can get this right, this could end blue-collar unemployment overnight.