They aren't. Only hardware burns fossil fuels, and computing hardware doesn't inherently do so, for the most part, only if you choose to hook it up to a fossil fuel power plant rather than something else; the software isn't the thing directly to address.
OTOH, the personal data use you are drawing a poor analogy to is the direct point of concern.
Misuse of personal data is a problem. Wasting electricity is a problem. Online harassment is a problem.
In some European countries, there are regulations already on how to insulate new buildings to avoid energy waste.
Sure, what could go wrong there? Regulator, "We're going to need to look closer at that for-loop to see if it complies. And you do realize that n+1 queries are a violation of EU law?"
Fire safety regulator: "we're going to need to look closer at that door seal glue component to see if it complies...". Nobody complains here about a regulator looking into details.