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To force the other replies to explain themselves:

What is the target market for Tarsnap vs G/A;

what do they offer at that higher cost that their target market wants? or is their target market simply the ignorant-to-storage-costs-CIOs/IT-departments?

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It’s at least partially cperciva’s reputation.

Also the tarsnap feature set and security model.

The hyper unixy approach is valuable to some as well.

Seems like they're pretty up front about that, right on their home page: "Online backups for the truly paranoid."

We can argue about whether that really differentiates them from GCP etc, but that's their spin.

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