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With Apple’s vast cash reserves and ample margins, it’s a matter of will and choice they haven’t bested Dropbox.

If Apple iCloud worked as well as Dropbox, I’d switch in a heartbeat.

At first I thought this too, but now I prefer for my file storage to be platform agnostic. For instance, if I decide to switch from iOS to Android in the future, I can just download the Dropbox app instead of implementing workarounds.

Can definitely appreciate this, but I’m married to the Apple ecosystem (iPhone, MacBook Air), so its less of a concern for me.

For me it's beyond that. I make constant use of my Dropbox files from Linux boxen, my iPhone, and a couple of MacBook Pros. I severely doubt iCloud would ever support Linux in a meaningful way.

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