No playtime for Toys R Us, shuts 200 more stores

Unfortunately it was not surprise to anyone. 95% of the toys that had could be purchased through either Walmart.com or Amazon.com. The only thing you really went there for what the super limited addition Barbie / Star Wars toy. No one goes for Jeffery branded bike anymore.

They stopped most advertising. Their website is 2 generations behind. The loyality program is laughable. The POS's are slow. ToysRUs is KMart.

Can they make a come back? Yes, but they need to either become the Big Lots of toys or go highly specialized. Also maybe take a lesson from the early days of Radio Shack (1962 era of Tandy Corporation).

To quote from Wikipedia:

Tandy closed Radio Shack's unprofitable mail-order business, ended credit purchases and eliminated many top management positions, keeping the salespeople, merchandisers and advertisers. The number of items carried was cut from 40,000 to 2,500, as Tandy sought to "identify the 20% that represents 80% of the sales" and replace Radio Shack's handful of large stores with many "little holes in the wall", large numbers of rented locations which were easier to close and re-open elsewhere if one location didn't work out. Private-label brands from lower-cost manufacturers displaced name brands to raise Radio Shack profit margins; non-electronic lines from go-carts to musical instruments were abandoned entirely.

https://en.wikipedia.org/wiki/RadioShack#Tandy_Corporation

I think it has more to do with the vultures at Bain Capital and Vornado pillaging the company

http://inthesetimes.com/article/20600/how-private-equity-kil...

Makes sense. They don't want to be a free display for Amazon.