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Agreed, I notice that QZ often has two different titles, one for the link and one for the headline. I'm guessing a senior editor spices it up once the author is done.

Here are the words from the link: The Dropbox IPO is a transformative moment for Y Combinator

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Wow, I wondered if that was what happened. Someone should crawl the site to collect other examples of this at Quartz. It would be a fascinating study of linkbait being formed.

Most media companies seem to do automated headline testing. It would be awesome if someone made a crawler that somehow tracked this, and could determine what the 'winning' headlines were.

So many sites do this that we often take the URL as an alternative to the article headline. Major press do it too.

Sometimes they at least have the good sense to put the better phrasing in the HTML doc title too. That way we don't have to dehyphenate it.

OK, we'll use that title at least for now. It's not quite as bad, though still inaccurate. As far as I can observe, everyone at YC is just doing what they usually do.

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