Dell's Aero Smartphone: An Embarrassment to Android
pcworld.com
pcworld.com
I don't like what Dell is doing but they are damaging their own brand more than they are damaging Android.
But before we get too hung up on having the latest version of Android running on our phones, let us put things in perspective.
I do care a lot about having the latest version of Android. But I'm like you guys, we're plugged in to the tech scene. We love our apps, the coolest and latest UI, etc.
But for the rest of the country, a survey of my friends suggest that most of them do not care.
My roommate just bought a Palm Pre. There are very few apps in the market. But guess what, my roommate is very happy with his phone. He said it's the best phone he's ever had.
I was happy with my Android phone even when my G1 was on 1.5. I'm glad that I upgraded to a Nexus One and I'm now on 2.2 but I never felt that 1.5 was a piece of crap.
My observation with the tech community is that we think we are mainstream. We're not. I don't know many fellow geeks that play Farmville but you know what, it's got 100+ million users.
So before we start raising hell about having different versions of Android out there, we should consider that maybe the mainstream users do not really care.
The problem is that it exacerbates the fragmentation situation for developers, or at least that's how I read it.
I'm not entirely sure why I would upgrade now? I don't want to sign up for another 18 month contract if all I'm going to get for it is Flash, voice recognition and a shinier interface. So I've gone PAYG and saved myself about £30/month.
When the next useful feature comes along which doesn't work on 1.6, then I'll upgrade. Or if an Android phone is released with considerably improved battery life.
I'm not sure that's the case.
I'm not sure it's not, either...
How much users think of their Dell Android-running phone as "my Android phone" versus "my Dell phone" versus just "my phone" isn't really clear.
Ten years ago, a computer was a computer. For mainstream buyers there was this thing called a Mac but only your brother's kid, who wanted to be a designer, used one and it seemed kind of expensive.
Today, the tide is shifting and people expect more and more out of their bit crunchers, whether they're in your pocket or on your desktop. Smartphones, of course, are extra competitive because a lot of manufacturers are duking it out to be the best. Between Apple, HTC and Motorola especially, the bar gets set higher and higher each quarter. Who can jam in the most useful hardware widgets? Who can accomplish the tightest software/hardware integrations so features feel great to use? Whoever it is, they gain a bit more mindshare, a few more sales, a few more solid reviews.
And here comes bumbling ol' Dell, treating the smartphone like it's a commodified piece of tech and all they have to do is build it cheap and somewhat good enough.
Regardless of whether we're in the mainstream or not, the mainstream isn't stupid. $99 buys you a lot of (subsidized) phone these days -- whether it's an iPhone 3GS or one of the many solid, 2.x Android phones. Either option is just obviously, demonstrably better than Dell's little turd RIGHT THERE IN THE CELL PHONE STORE.
Dell took their eye off the ball and they think they can apply the lessons of commodity PCs to smartphones. Just like they did with MP3 players, they will find they're well out of their depth.
I think in the end this won't affect Android fragmentation by much for the simple reason that they're not going to sell many of them.
Are you talking about subsidized price? I wouldn't talk about "buying" for $99 in that case, because there are strings attached. If not, please link to solid 2.x Android phones for $99, I could use one.
Huh? If Dell shipped a PC with an old version of Ubuntu, would anyone really have a problem getting up to date? If Dell hasn't added anything compelling to Android, what is stopping people from getting the latest vanilla version from someplace besides Dell?
I thought the openness and freedom from restrictions were supposed to be the strong points of Android. If you don't like one fork, can't you just load another?
Maybe I've missed something big. (I'm not an Android user and don't claim to be an expert) I am puzzled that a forum with so many developers has most acting like users are helpless in this matter. What's the dang deal??
Hopefully most phones aren't stale out of the box, but without updates all would become that way. Other than seeming old already, isn't the Dell really like the rest?
I really, really wish it were as easy as downloading an update from android.com and installing it, but that marginalizes the manufacturers.
Most Android phones have the bootloader locked down, but that is different to requiring signed code.
You can run 2.2 on the Samsung Galaxy S now (eg, http://www.cyanogenmod.com/home/cyanogenmod-6-0, and I think there are pre-release official Samsung versions around too). You do need to root it, but on the Galaxy S that's a one-click process.
(Sorry if you knew this - it's not clear if your jail-breaking aside comment applied to the updates for phones or the upgrade)
Does it void your warranty like it does on the Nexus One?
i.e. "How can you only have an LG enV v2 when the Droid is so much better? Come ON, I thought you were into technology?"
A survey of people will return a lot that could care less about their cell phone (I care far less about my cell phone than my laptops/computers), but it would also return a large chunk of the population that cares far more about their cell phone than their laptop.
If anything, this is why laptops are now commoditized and cell phones are getting more feature competitive.
I think the phone manufacturers can blame Apple for this -- they set the expectation for mainstream phones to get regular and significant software updates. Now customers feel slighted if their phone doesn't get upgraded.
The unhappy ones are the loudest but that doesn't mean they are the majority.
They're going to care when they find out that the latest, greatest apps spammed in Android commercials don't run on their old versions of Android.
I'll second the sentiments. I've got a Palm Pre Plus for personal use and an iPhone 4 that I use for work (iPhone dev). I love the Pre. It's a fantastic phone. Looks great, is more open than Android, etc. But, it could use an update in hardware. The cpu is somewhat (affects scrolling) and the screen is really scratched up (despite taking reasonably good care of it and only having it for a few months).
But, the Pre has some drawbacks. There's some fragmentation; Sprint is the only network provider to release the 1.4.5 update -- which is big for games. And the openness might not necessarily be for the best. I had some patches installed that really screwed up performance (iPhone 3G-running-iOS4 bad) and it took me awhile to realize that.
The Pre was released with plenty of its hardware capabilities just not utilized! The 3D gfx chip being just one example (the on-board H.264 encoder that's now enabled is another).
The best thing about it is the Touchstone. That's one of those things that you can't even fathom how much you'll love until you use it. I even mounted one on my dashboard.
Of course, there is always the risk that a customer who hates a Dell Aero will replace it with an iPhone instead of an HTC, ...
They could call it whatever they want, just not Android.
Just as raganwald suggests on his last line - people will be stung by their experience and simply buy an iPhone next time.
Crap like this damages the whole Android brand. Nobody wants to hear "Oh, well you bought this specific instance X of Android on phone Y. That particular one is no good, but it's your fault because you didn't spend a week reading detailed product reviews on Ars Technica before buying your phone."
It's entirely possible that sales will nosedive after the current round of phone contracts/plans are up, as most Android owners are on their first model.
(an Android user)
It's even got a clear analogue in the XP/Vista/7 debacle.
Or for those who lived through it, Cupcake is the Windows 3.11 to Froyo's Windows XP, or something like that. People do in fact get that there are different versions of software. If you're aiming at people who don't... they aren't going to know an iPhone from a Nexus One anyway.
Google has made a clear break with the 1.x vs 2.x series, maybe they need to make that more prominent
The key differences between iOS versions and Android versions, as far as branding:
1. A major iOS release always coincides with a hardware revision, and are available at least one hardware revision back. Always. Android OS upgrades are not correlated with hardware revisions at ALL, and the latest hardware from one manufacturer (Dell, case in point) may be 16 months and several major versions out of date!
2. Apple advertises the shit out of new phones & new features (again, they coincide). When have you EVER seen advertising mentioning new Android features? When have carriers EVER touted Android, the OS, much less its version number?
3. (Major) There is no NEED for an Apple fan to know iOS version. Buying an iPhone is buying the latest iOS version. Existing users are told via iTunes that they can update their phone with new software (an iOS upgrade, but they don’t even need to know it’s called that).
4. (Bonus) The different manufacturer & carrier branding "enhancements" to Android muddy the water. Now you have two axes of "versioning": The fork, and the version number. Not so with iOS. (The iPad is out of sync, but this should be resolved before it’s much more than 6 months old.)
The constant harping on about the utopian world of iDevices gets rather grating, even for me as a long time Apple owner. It's just a different business model, it has ups and downs that affect different people in different ways. Do we need all this concern trolling about how some random device is going to ruin it all for Google? And the utterly predictable replies from iPhone owners so distraught at the thought of Android users facing the horrors of fragmentation? What happened to the old Apple-fan way of blaming those who buy Dell devices for their own stupidity and considering them somehow sub-human as a result of their purchasing decision? Why the sudden rush of humanity and fraternity towards these poor souls?
I could perhaps agree that mostly the Apple way is still better for ordinary joes with lots of disposable income but it used to be better for a far larger group (hence why I bought an iPhone 3G) but the rough'n'tumble world of Android seems to be rapidly eroding the historical advantage Apple held with the iPhone. The fact that Apple will probably have stiff competition in tablets before they even get it upgraded to iOS 4 or release the 2nd hardware revision shows how much of their lead has been lost.
Most people probably don't know there are Android versions, the rest will assume there's Android 1.x and Android 2.x, and a mere minority will know that the 2.1→2.2 is greater than 2.0→2.1 partly because in 2.2 Dalvik has a JIT compiler.
No, they can't, normal people don't know that there exist different versions of Android. They don't care, because they don't want to care.
> People do in fact get that there are different versions of software. If you're aiming at people who don't... they aren't going to know an iPhone from a Nexus One anyway.
If you're not aiming at these people, then you're dismissing the largest chunk of the market, and you are going to lose to your competitors.
Maybe Google is shooting for where Apple is -- frequent, free updates compatible with the vast majority of active hardware. If they could get there, it wouldn't make sense to invest in branded updates. But what do they need to do with (or to) the carriers/manufacturers to achieve that?
Android is a direct win for Google because they're guaranteed some influence, which means more opportunities to serve the latest hot ad unit. Anything that isn't Android is a much more tenuous proposition. Look at iAds.
I get the feeling "there is an app for that" means that people have internalized getting an app instead of using the web for services where an app is available.
Anyway, here's a radical and not necessarily good idea: what if the base "Android" release didn't have a launcher/etc at all, leaving what's commonly called "the UI" entirely up to handset makers. Sure, spin off the existing launcher as a separate open source project, but make it just one competitor among many. If diversity in this area is good and manufacturers really do want to differentiate themselves, make that a core part of the platform. It's not like it's that expensive to write a launcher.
Users of cell phones care about UI and only UI - judging from the queues outside the Apple store even the ability to make calls come second.
I dont see that the major PC vendors carry alot of weight in this segment anyway, so why the mediocre device? Seems to me that Dell has been caught completely off guard by mobile devices and still really doesnt have an answer.
One significant update per year, on which Apple has disabled half of the features because you don't have the latest model?
Companies like Packard Bell and eMachines make nothing but low quality shitty Windows computers for decades and they didn't really damage the Windows brand. Not saying that Windows has a sparkling reputation mind you, but the things that have damaged their brand have been their own fault really. And in the end, everyone still ends up buying a Windows PC because they're everywhere, at every price point and every form factor.
Even if I give you that they are the same, The eMachines and Packard Bell still looked and felt the same (from an OS perspective), you could blame the performance on the crappy PC, not the software running on it.
Edit: Here's a link to screenshots for the custom UI shell that Packard Bell used to ship with Win3.1 and Win95. Prepare for the horror! :-) http://toastytech.com/guis/pbnav35.html
It was for close to the same reason as mentioned in the article as well (outdated system software). I bought it on the promise of an upgrade from WinMo 5 to WinMo 6 and while they delivered on the promise of WinMo 6 it was many months behind the expected release date and was so buggy and slow that it was unusable. Though that may have been the fault of WinMo more than the device itself. They never did release an update to fix any of it, either.
Google seem to be taking the opposite approach to solving this problem. Rumours are that the next major release is set to include significant UI enhancements.
If the UI is good enough, manufacturers won't bother rolling their own. Well that's the theory, but they still need to differentiate somehow...
My experience is that if you're on 2.1 you can run most of what's on the market. I haven't used 1.5 or 1.6 enough to know about them (other than technically), but I wouldn't be surprised if 1.5 can't run a large chunk of the market and 1.6 probably gets excluded from a lot of cool stuff, too.
This is as bad or worse than the PC industry.
But is this because of Google? Are they manufacturers starting projects for ver x.x and then only to find out after 6 months of work that the new OS is not compatible with the software/hardware they've developed?
Is there information on the road-map to the development of specifications? Or are these companies just aiming low?