I don't agree with almost all of it. If you compare a normal wristwatch with Apple watch w.r.t time keeping only, you're not comparing it fairly. The Apple watch can just do so much more than a normal watch can, and it's programmable, you can add things with time. Same can be said for the alarm clock and what not. Why no compare a smartphone to the analog alarm? That'd what most people use I think, and they instead pick some gadget alarm clock which not many use I'd say.

A big difference is that a smartphone and Apple watch is a device that can a do what a 100 "dumb stuff" can do. It's a all-in-one device and that's very valuable.

Their last point on touch screens in cars is very weak. With a touch screen, you can change the UI anytime. It's flexible with infinite buttons. A normal one with real buttons sure are more tactile, but when you ship it, it's set in stone with limited button and functionality.