Maybe in the western cultures, but I've been hearing variations of the "nail that sticks out gets hammered down" from my korean family for a long time.
Similar to the McDonalds in Milan example in the article, Korea has LotteMart everywhere, and people do sometimes eat there instead of a local joint.
Koreans also study English just like other countries. The annual 수능 exam taken by students is considered to be extremely important for college applications. It has a section on English.