Another article points to the fact that they also play the scarcity card and limit the supply per year. 574 bars, at $300 a piece actually limits their profits significantly (even if they do manage to sell all 574, after marketing and expenses- distribution, packaging)... just how much of a business is this? Is it worth it for the team behind To'ak? And wouldn't scaling the number of bars made, in time, diminish their value?

From how I see it, the long term strategy would have to be to develop the brand name, then sell more bars at a lower price, and then ALSO create an extra-premium bar at an even larger premium price. It all leaves a bad taste in my mouth.