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You know what, I think I was recalling the price of a different bar they introduced more recently. The 85% Dark Chocolate Lover's Bar is still $2 here.

Ours is 1.70 or so. Trader Joe's has a bad record for suddenly ceasing production of stuff I like, so I buy a few dozen bars at a time. There's a noticeable difference between the first bar of a purchase batch and the last a few months later -- less fruity glossy snap, but I also find it more "cocoa"ish.

"absurd amount"?

Huh.

FYI Trader Frank's has the Pound Plus Bar for IIRC about $5.

Probably less fancy than the 85% one, but cheaper.

Yeah we're on the whole low carb thing and it's relatively low carb while being cheap and delicious, couple that with living a distance from TJs, we tend to stock up and then our lack of will power comes into play...