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I didn't know what Tumbler is and I created an account just to confirm the hack (the security hole is still there). But this got me thinking about another post at HN on how to market your site - I guess a blatant (fake?) security hole is one way to do it.

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Uh yeah. You must be part of the same marketing team that advises car manufacturers to stage huge vehicle safety recalls. That'll really get the customers knocking.

Tumblr has a great but small team, just like most of us on this site. As someone who makes mistakes, I offer them empathy and sympathy.

people would notice only if the site is already known or else nobody would care, but it would probably hurt the site than do good

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