So this "bill" is the result of an investigation started by the government. The investigation concludes (document posted by me elsewhere in this thread (in Swedish)) that it would be appropriate to change the law, and what the "bill" should look like.
Have not found the stage of the bill yet, the suggestion for a bill in the final document of the investigation is what I found so far.
The investigation appears to have been performed by people from various instances; governmental, academic, and industry. Only one person from industry; "Film och TV-branschens Samarbetskommitté", whose role was "sakkunnig"/subject expert.