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In your opinion is Amazon one of those company that deviates from their core DNA ? Or is their DNA one that strive for novelty and adaptability to constant change (Novelty in business models and constantly challenging themself to find new ways of making money) ?

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The writer of the article strikes me as not very intelligent. Successful, yes. But not smart.

He can pretty much say the “DNA” is anything he wants, since it’s after the fact.

Also people who use “sciency-sounding” words this brazenly make me want to puke.

“It’s hard-wired in the neural net!”

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