I gotcha. Any word if the $3000 is just for the body or if it's for an inclusive kit?
True, indeed. :)
Even if the rates are more expensive than the equivalent 35mm kit, the cost of film stock far outweighs the rental costs.
So now for the cost of a day rental, an indie filmmaker can shoot at 3k quality, and only be limited by hard drive space (which is way cheaper than film, and is renewable) rather than the $600/min cited above for 35mm film stock.