But yes, the obese consume massive medical resources as any doctor or clinician will tell you. At some point you have to acknowledge this and find a way to adjust for that massive cost increase. Allow insurers to set premiums based on BMI, tax BMI, or have a tax credit for healthy BMI, tax junk food, all of the above, etc. Get creative, but you have to find a way to pay for the cost of being fat. Otherwise, obesity and the myriad related illnesses is going to bankrupt the entire US health system.