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Why is it necessary to keep the users happy? So some will leave, but others will join. They are big enough that if they loose some, they'll be OK.

And actually I don't think they'll leave anyway.

They'll use adblock? So? What do they have to loose? You are worried that users will block ads, and the solution is not to run any?

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It's a user driven site. At millions of people it's obviously not entirely personality driven, but still the site is driven by the actual individual people who submit and comment. They generate not just the content but the tone of the site, which is what keeps people coming back. You can't treat them like a straight up commodity that can be swapped in and out.

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