I don't understand his argument surrounding scalability. Isn't IPFS naturally scalable?
I think I can have a machine up and running in my life that serves the principle nodes, and if a few of my other peers are also capable, we can build a scalable net among us that would serve the rest.
This is a very different scenario to mass-scale datacenter levels of delivery, and at a much more localised scale.
Among my peers, it'll scale just fine.
(So its mostly about the UI and presentation... I don't mind sending my friends a funky/cool URL. If that URL solves the IPNS->IPFS issue .. and if we also can get some pub/sub channels happening, to make the URL-swapping even more fluid .. wrapped up as a standard distro item .. )