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You come off a little strong in this post, even though I agree with your basic premise. I also found it ironic that your about page lists this:

Marketer extraordinaire and social media addict (this blog has been built to 2,800 subscribers and my Twitter has over 34,000 followers)

So, is building a social media following valuable or not? I'm confused...

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I believe the article is trying to point out that building a social media following is only valuable if there is a purpose besides just gaining followers/fans. Interesting read.

Thanks. Maybe I should change it, but, the purpose of that dot point was just to show I'm interested in these things.

And I promise that, when asked about bottom line results, my head will not explode.

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