Spotify plans to join the hardware race, but what can it offer?

Really hope this is something unique and interesting - rather than just a copycat smart speaker, for instance.

Spotify has such a strong brand and identity, so hopefully they can imbue that into any hardware (if/when it gets released).

And given Sweden's fantastic music pedigree (Sverige!), I could even see potential for a music/rhythm device-of-sorts - more Dropmix and Guitar Hero - than say something akin to a UE Boom or an Echo Dot.