> I truly understand the skepticism especially when starting this company. That's why we are putting standards and QA processes to make sure our vitamins are pure and not filled with 99% fillers as most vitamins do.
The skepticism isn’t the purity of the vitamins, it’s that they work at all (and safely).
> We are targeting people who have taken a step towards reducing their refine sugar, carbs, and proper exercise.
Who you’re targeting isn’t relevant to the raised concern.
> Our customers typically work out and eat healthy, but are finding that supplementation is working for them to reach their health goals.
Please provide evidence that “supplementation is working for them.”
> But if you look are high-quality liquid vitamins on the market now, it's about on average $20 per bottle per vitamin that would last you about month. And you'll probably have to buy a micro-scale to properly weight out the right amount.
Steering the question away from raised concern, which is whether or not supplements are beneficial at all, not how much they cost.
> The body is super complex, and at the moment, the field of nutritional science is still making strides in becoming a more validated science.
Read: there’s no rigorous evidence to show that supplements are beneficial, but we’re pushing them anyway.
> What we are doing is bridging this gap between research and consumers who are currently hacking and see if we as a community can provide more insights into nutritional science.
Read: There’s a community of body hackers who are currently spending huge (yuge) amounts of money for supplements and we want to get in on the juicy profits.