Niche does not scale to worldwide ambitions. Plus competition, such as Amazfit Bip for $59 with 45 days battery life.
Edit: Except it's $99
I don't know what "Lite" means, but there's also this listing at $72 for maybe the fancier version: https://www.gearbest.com/smart-watches/pp_668632.html
It says $63 until I click on it but the discount is lower on the product page than the search results.
I am still getting a lot of compliments for Pebble, people often think it is an Apple watch. So Amazfit could be good replacement if I ever need one.