It's not though because the effects on the rest of the web are negative.

Cryptojacking will become more common the more legit websites use it as a source of revenue. And this specific company / team of developers have been doing very little to stop the malicious use of their javascript. Why support them?

EDIT: By "why support them" I obviously mean, why should a publisher support a team with such wanton disregard for security of the net that they depend on to publish their stuff. I won't read the articles. But their decision to use such a thing isn't a good one and I can criticize it.