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Why would they care? They make money off of the ads, if you use an ad blocker, you just run up their server costs. Don't think they care.

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Because your site showing up in other news outlets under a title like "Salon Magazine running cryptojacking malware on users" is terrible publicity.

I get that they are using the version which asks for consent, but why even take the risk of associating yourself with such a shady piece of software? If you make money of ads, you'd think you wouldn't want to do things that might scare away your users.

The software (script) itself is not malicious, it's the way it's used in a lot of cases. It's similar to how torrents are usually used for piracy, but has some legitimate uses.

Yes, I know that. But public perception doesn't really see it this way. It's more like torrent == bad && malware == bad

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