Why A.I. Researchers at Google Got Desks Next to the Boss
nytimes.com
nytimes.com
It's not surprising they added additional sources, but it's likely Google or Facebook's, or even Overstock's, if they're hoping to be viewed on the same tier as Goog and FB.
It's pushing AI research buzz, in general, (while containing no actual news) which is pretty valuable to someone like Google, who markets themselves as "an AI company".
> With trend stories, PR firms usually line up one or more "experts" to talk about the industry generally. In this case we get three: the NPD Group, the creative director of GQ, and a research director at Smith Barney. [5] When you get to the end of the experts, look for the client. And bingo, there it is: The Men's Wearhouse.
Google and Facebook could easily be considered "experts" in this field, and Overstock is definitely a place that doesn't come to mind when you think "AI researchers". This little submarine might be trying to plant the idea in peoples' heads that OLabs is a place to consider when they're looking to do AI research. You might not have thought of it before, but you might think of it now.
The article wasn't outwardly an ad for them, but it's maybe the only new information it inserted into your brain. The perfect submarine.
Granted, but it’s the ability to distinguish them from others that seems to be the relatively hard part.