Seriously though this looks good. Every week I end up searching for either, "Is X gluten free" or "gluten free Y", followed by looking at nutrition labels on google images, hoping a company website actually lists something, or looking at 4 year old forum posts.
Few suggestions: - Can you do away with the load more button? just autoload on scroll. - Also maybe alphabetize the list, I clicked on cereal and it's just random. - The search seems strange, I put in Chex but it seems to match anything with 'Che*' - Also maybe have separate pages. Like, I want to click on cereal and then drill into the cereal products with search. It seems like there is just a master list and search works over that.