Why Don't More Female Figure Skaters Wear Pants?
theatlantic.com
theatlantic.com
The London 2012 games cost £9.3 billion all-in. The sale of tickets to the masses raised £0.659 billion and TV rights another £0.350 billion.
I think at this point the Olympics are a media-corporate-government juggernaut that continues through its own momentum, not mass support.