Even a small amount of time spent perusing Bitcoin fora reveals an endemic belief that if one doesn't sell, one has incurred no loss. Any conversations discussing a realized loss will quickly surface the "weak hands" meme wherein the loser simply didn't have sufficient will or presence of mind to keep HODLing and selling their Bitcoins served to benefit the better investors who were able to buy them at a discount.
Perhaps the author is simply playing to the zeitgeist?