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I've tried supporting the little guy with my online purchaces, and been ripped off several times, whereas Amazon has always put things right.

Do we really want to go back to the wild-west days of online retail?

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Unless the little guys were the original creators of whatever wares you were purchasing from them, their role in the value chain was merely that of a middle man. In that case, what moral, economic or societal benefit would come from purchasing from the little guy vs a giant retailer?

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