It's not irrational in the most basic economic sense - supply and demand determines the price.
Why is gold so expensive? Around 90% of it is being hoarded, not used industrially. People think it's valuable, the supply is limited, therefore it is valuable. Same with cryptocurrencies. Actually, particular cryptocurrency supply is truly limited, unlike gold, which is extremely abundant in our universe.
The only weird thing about the tulipmania is that tulips can be (relatively) easily grown.