This is probably what your ISP is doing. Take your MAC Addresses, try to find the phones in your house which is connected to the wifi, take those MAC addresses to all the telecoms, get the SIM card number and the phone number associated with those MAC numberss, send those phone numbers to the banks to find matching bank accounts and the associated credit card number, along with your registered email address, get the purchase history from the bank on the credit card number, compare it with your browsing history and sell all of this to another company and make money.