Another option is to politicize manufacturing. Take "Made in USA" vs "Made in China" and the connotations of those stickers in parts of working class america.

The equivalent could be a right-leaning silicon valley in middle america making competing goods and services. I see firms like this from time to time (often veteran owned), but it's a bit surprising it hasn't cropped up more. If Thiel etc were really trying to play the long game and erode the cultural monopoly of the coastal elite, creating competing centers of competence seems like a good place to invest.

If Mark zuckerberg ran for office on one party, I'm guessing it would impact the number of users in the opposition party

No there's not really another option for conservatives if they don't want their everyday tech built by left and centre-left people. But the article says "turn against them".

"turn against them" !== "stop using their products"