Well, that’s the point of the article, isn’t it? The long-time employees that were laid off were almost certainly there out of love of their wares, and the parent business could have put the work into making value out of that distinguishing fact. But beyond that, they had institutional knowledge, both of how the business works and what their customers want. I know it’s hard to imagine that retail work could involve any amount of skill or knowledge, but this is no doubt a loss of value.