It is true: Being able to "read without parsing" is definitely nice.
But that is only a subset of those advantages that a homoiconic language gives you. An at least equally important advantage is due to the fact that programs in homoiconic languages are typically very easy to reason about by built-in mechanisms in that language.
For example, Prolog programs are readily represented as Prolog terms, and can be easily reasoned about by built-in mechanisms such as unification.
Since I regard it as a key advantage of homoiconic languages that their abstract syntax is completely uniform and can typically be easily reasoned about within such languages, I disagree with the main point that the article is trying to make.
One interesting fact about homoiconicity is that extremely low-level languages (like assembly code) and extremely high-level languages (like Prolog) are homoiconic, yet there is a large gap "in the middle", where there are many languages (like Java, C, Python etc.) that lack this property.